Old World Craftsmanship
New World Possibilities

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It takes years of research to create materials so advanced.

A patented, premium, luxury metal alloy of silver and platinum, PLATINAIRE┬« offers the look and feel of 14K white gold at a fraction of the price. Learn More…

PLATINAIRE was born of the idea that new age metals can significantly reduce the environmental impact of sourcing and manufacturing. New age metals like PLATINAIRE are more durable, more beautiful and less damaging to the environment. Our Pledge to the Environment…


Zales The Diamond Store
PLATINAIRE Jewelry is available at many fine retailers, including: