Old World Craftsmanship
New World Possibilities

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It takes years of research to create materials so advanced.

A patented, premium, luxury metal alloy of silver and platinum, Platinaire® offers the look and feel of 14K white gold at a fraction of the price. Learn More…

Platinaire® was born of the idea that new age metals can significantly reduce the environmental impact of sourcing and manufacturing. New age metals like Platinaire® are more durable, more beautiful and less damaging to the environment. Our Pledge to the Environment…


Zales The Diamond Store
Platinaire® Jewelry is available at many fine retailers, including: